Reeds Jewelers

As the Sr. Graphic Designer and Team Leader at Reeds Jewelers, I was responsible for leading the development of monthly in-house catalog designs, including overseeing all related photography. My role extended to managing a wide range of marketing materials, such as billboards, postcards, store displays, theater advertising, website content, signage, advertisements, and direct mail campaigns. I worked closely with the merchandising department, CEO, COO, marketing director, and creative team to conceptualize and execute impactful campaigns. Additionally, I managed web-press checks to ensure the highest quality production and handled print advertising for individual storefronts as needed.